Are you a profitable, independently-owned small business in the Pacific Northwest struggling with brand awareness on a limited marketing budget? Partner marketing could be the answer. It’s an incredibly efficient way to generate brand awareness, build credibility and ultimately acquire (and keep) customers with little to no cash outlay.

Are you finding it difficult to measure the effectiveness of your scattered marketing efforts or decide which marketing promotions to try? In this article, we recommend a strategic, journey-focused approach to eliminate wasted energy and increase the ROI of your marketing programs.

If you’re a small business owner thinking about wading into the social media space, there are a number of questions to ask yourself before you jump in. In this article I share the advice I give to solo entrepreneurs and small business owners who’ve asked me what I recommend.

Boost your online presence with a blog! Learn how consistent, original content builds your digital footprint, establishes authority, and attracts the right audience. Plus, we offer advice on posting frequency and topic generation.

You’ve completed a review of the essentials for your journey (see part 1). Now, whether you are getting ready to launch your business, or you have been in business awhile, you want to be clear about your business objectives, and then move into prioritizing your route.

Small businesses are constantly fighting to be seen online without being swallowed up by larger competitors. Read how online reviews can significantly impact your website’s SEO and how you can get started.