How to Do a Seasonal Review for Your Small Business (and Why It Matters)
If you’re a small business owner, your life and your work are deeply intertwined. Here’s a process we use ourselves, and recommend to help you thrive both personally and professionally!
DIY Brand Strategy: A Self-Directed Approach for Local Small Businesses
Juggling day-to-day demands can make it hard to keep your brand strategy clearly in view. Our self-paced brand strategy is designed for small business owners who value autonomy, efficiency, and a budget-friendly approach.
Partner Marketing Tips for Local Small Businesses
Are you a profitable, independently-owned small business in the Pacific Northwest struggling with brand awareness on a limited marketing budget? Partner marketing could be the answer. It’s an incredibly efficient way to generate brand awareness, build credibility and ultimately acquire (and keep) customers with little to no cash outlay.
Map Your Marketing: Aligning Promotions with the Buyer Journey for ROI
Are you finding it difficult to measure the effectiveness of your scattered marketing efforts or decide which marketing promotions to try? In this article, we recommend a strategic, journey-focused approach to eliminate wasted energy and increase the ROI of your marketing programs.
How to Distinguish your Brand: The Strategic Role of Search
One of the core portions of our brand strategy work with small business clients is walking them through a number of exercises to help them distinguish their brand. In this article, learn how keyword and search results research help small businesses refine brand strategy, stand out from competitors, and reach the right clients.
A Website Audit Guide: How to Check Your Website for Usability, Branding, and SEO
When your site is well-organized, easy to navigate, has a consistent visual design and clear calls-to-action (CTAs), you help your visitors quickly get to know you and your offerings and then take action. Use this guide to audit your website’s usability, branding, and SEO to enhance user experience and increase conversions.
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