Partner Marketing Tips for Local Small Businesses
Are you a profitable, independently-owned small business in the Pacific Northwest struggling with brand awareness on a limited marketing budget? Partner marketing could be the answer. It’s an incredibly efficient way to generate brand awareness, build credibility and ultimately acquire (and keep) customers with little to no cash outlay.
Map Your Marketing: Aligning Promotions with the Buyer Journey for ROI
Are you finding it difficult to measure the effectiveness of your scattered marketing efforts or decide which marketing promotions to try? In this article, we recommend a strategic, journey-focused approach to eliminate wasted energy and increase the ROI of your marketing programs.
How to Distinguish your Brand: The Strategic Role of Search
One of the core portions of our brand strategy work with small business clients is walking them through a number of exercises to help them distinguish their brand. In this article, learn how keyword and search results research help small businesses refine brand strategy, stand out from competitors, and reach the right clients.
A Website Audit Guide: How to Check Your Website for Usability, Branding, and SEO
When your site is well-organized, easy to navigate, has a consistent visual design and clear calls-to-action (CTAs), you help your visitors quickly get to know you and your offerings and then take action. Use this guide to audit your website’s usability, branding, and SEO to enhance user experience and increase conversions.
Ready to Go Social? 4 Questions Every Small Business Must Ask
If you’re a small business owner thinking about wading into the social media space, there are a number of questions to ask yourself before you jump in. In this article I share the advice I give to solo entrepreneurs and small business owners who’ve asked me what I recommend.
Your Business Retreat: The Power Of Stepping Away To Recharge & Refocus
As a small business owner, it is HARD to step away from the day-to-day of running a business: delivering services to clients & responding to their needs, building demand with the right marketing strategies & tactics, and keeping on top of all of the administrative details. But we are big believers here at Rinehart Marketing in taking a yearly break to recharge, refocus, and dream up great things for your business. Read how we do it.
Boost Your Small Business: Why a Blog is Key to Your Digital Footprint
Boost your online presence with a blog! Learn how consistent, original content builds your digital footprint, establishes authority, and attracts the right audience. Plus, we offer advice on posting frequency and topic generation.
Digital Marketing Phishing Scams Aimed at Small Business: Are You Prepared?
Small business owners venturing into digital marketing without a trusted advisor should be aware of digital marketing phishing scams, which come in various forms. At Rinehart Marketing, we’ve seen our clients encounter several, and it’s important to stay alert to these schemes. Here are a few common ones.
Client Onboarding Checklist: Preparing For Marketing Support
Getting ready for marketing support from us at Rinehart Marketing can be easy and smooth with this handy client onboarding checklist. It breaks down the general steps you'll need to take and the information you'll need to provide to kickstart our collaboration.
Marketing Budgets Made Easy: A Step-by-Step Guide for Very Small Businesses
As a savvy small business owner, you understand the importance of managing your finances wisely. While you’ve mastered many aspects of running your business, setting up a marketing budget might be a new challenge. Don't worry! We’ll explore the basics of crafting a marketing budget that suits your needs perfectly.
From Vision to Reality: Creating Calm Harbor Placements
All business owners know that starting a new venture can be both exciting and challenging. Today, we’re thrilled to highlight the journey of one such entrepreneur, Nancy Haberman, a seasoned professional in geriatric care, who was ready to launch her own elder placement services business in East King County, Washington.
Our Onboarding Process: What To Expect When You Work with Us
After submitting an inquiry to connect and booking a call with us at Rinehart Marketing, we will explore a variety of broad topics together to discover more about your needs and if there’s a fit. If there’s interest in moving forward, we’ll follow our general onboarding process outlined here.
Blazing Your Marketing Trail: Part 2 - Prioritizing your Route
You’ve completed a review of the essentials for your journey (see part 1). Now, whether you are getting ready to launch your business, or you have been in business awhile, you want to be clear about your business objectives, and then move into prioritizing your route.
Blazing Your Marketing Trail: Part 1 - Preparing for the Trek
You’re a small business owner and you’ve decided you need to do some marketing. Embarking on your marketing journey as a small business requires a solid plan and clear direction. Before you blaze your marketing trail, though, it’s important to get oriented and check that you have what you need for the trek.
Finding Tech Zen: Easing the Overwhelm in your Small Business
In the fast-paced world of small business, navigating the intricate web of technology can often feel like an overwhelming task. From managing finances to maintaining a digital presence, the demands of technology can leave even the most seasoned entrepreneurs feeling lost. Finding a sense of "Tech Zen" is not an impossible feat, however.
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