Name your primary product/service area and give a brief description.
Please explain your pricing model for this product/service (subscription/membership-based, flat rate, custom bid, etc.)
If you have more than 2 products/services, please elaborate on them here
What region or territory do you serve, primarily?
How is your product/service sold?
How would you describe your ideal customer? Are you selling to a business or consumer? If a business, what size (# of employees)? If consumer, think in terms of demographics (age, marital status, education), hobbies, values, etc.
Describe what unique need your product/service meets
Describe what you know about your competition... this could be names of specific businesses or a more broad description of the TYPES of businesses you compete against
What differentiates you from your competition? Why do clients buy from you? Why is your solution the best for meeting the need you referenced above?
What do you want to see your business accomplish in the next year?