Building North Idaho's First Full-Service Climbing Gym From the Ground Up
Indoor climbing gym · Post Falls, ID · Ongoing retainer
Client since 2020
intro
Some of our favorite client stories start before the business does. Coeur Climbing Company came to us in late 2019 with a dream, a lot of enthusiasm, and a lot of unknowns. What followed was a years-long journey through a pandemic pause, a location pivot, a grand opening, and steady growth that continues today. We've been there for all of it.
who they are
Coeur Climbing Company is the first and only full-service indoor climbing gym in the Coeur d'Alene area, located in Post Falls, Idaho. Since opening in 2023, the gym has become a go-to destination for climbers of all ages and skill levels — from first-timers to seasoned athletes training seriously. With over 6,000 square feet of climbing surfaces, rope walls up to 24 feet, bouldering walls, a training board, a kids area, a fitness area, a yoga studio, retail gear, and a party room for events, Coeur Climbing delivers on the "full-service" name.
What makes it special isn't just the facility. It's the community. Climbing is one of the fastest-growing sports in the country, and Coeur Climbing has built something that reflects that energy: welcoming, active, and genuinely rooted in connection.
where they started
The founding team first reached out in December 2019, ready to build a digital presence before their planned opening. We got their initial website launched, and then COVID hit. Everything paused.
When they circled back in late 2022, the vision had evolved. They'd found a new space, refined the concept, and were ready to open. By that point, RM had grown too, and we were able to offer a true full-service marketing partnership leading up to their June 2023 grand opening. The timing, as it turned out, was exactly right.
what we did together
We started with the fundamentals: brand identity, a new website, and a complete digital presence setup. Then we built out a full launch strategy covering pricing recommendations, pre-opening promotions, and a plan to drive membership signups before the doors opened.
The grand opening was a milestone we helped plan and coordinate from start to finish. Strong turnout, great partner participation, real community buzz. Before opening day, Coeur Climbing had already hit its initial membership goal of 300 members.
We developed their initial social media presence across Instagram, Facebook, and Google Business, created their YouTube channel, and built the foundation of their reputation management and partner marketing program. When their in-house person took over day-to-day social content, our role evolved. That’s how a healthy engagement should work.
Today we're part of their inner circle, weighing in on programs, promotions, and overall marketing strategy, not just content. We show up monthly to co-create the content calendar with their GM and in-house creator, collaborate on the blog, build behavior-triggered email journeys, and coach their partner marketing program. Annual reviews keep the big picture in focus, and we're always looking for new ways to expand their reach and deepen client loyalty.
what changed
Coeur Climbing launched with momentum and has built on it. Membership, camp revenue, and day pass sales have all grown year over year since opening. Their reputation is strong, their partner network is active, and their marketing is increasingly sophisticated, moving further into video content, YouTube, and automated email journeys that deliver results on a modest budget.
The first client testimonial, submitted after launch, said it well: "After observing the first 3 phases of her marketing plan, we are very impressed with what she has achieved. We now have a very personalized and appropriate logo and website. We also have a clear path to ensure that we stay ahead of the curve… We are very happy with how Kristi has positioned our company to succeed and grow into the future."
And a year into operations: "Kristi has done a fabulous job managing our climbing gym's website and marketing efforts. She has been extremely organized and easy to work with. I would highly recommend Rinehart Marketing for managing any small business marketing efforts."
the relationship
This one is just fun. The Coeur Climbing team is energetic, funny, and trusts us to bring our best thinking to their business. They lean on us for marketing advice, creative problem-solving, and big-picture strategy. When they've needed to tighten their marketing spend, we've worked creatively to find the right balance between what we handle and what they do in-house.
We share their goals and are genuinely invested in seeing them reach sustained profitability. When something works, a packed grand opening, a membership goal hit before launch, an email campaign that converts, we feel it too.
If you're launching a new business or ready to take your marketing from scattered to strategic, we'd love to hear about it.
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