What do you want this piece to accomplish? Why do you need it? What do you want the recipient to do after having engaged with this piece?
How, where, and when will this piece be distributed? Being clear on the context of the piece's distribution helps inform its format and content.
What are the dimensions? Is this two-sided? Tri-fold? The sizing is often informed by the amount of content, whether it will be mailed, and what your print budget is.
Will you (or your target audience) be printing on a home printer or will you be using a professional print service? Is this a 4-color or black & white piece? Does it need to look good in color AND black & white? Can we bleed the design to the edges or need to account for a print margin?
Please indicate your printer preference, including email address to send design files once complete, if known
Please describe the top 3 messaging points, in priority order. Use this field to propose your headline & subheads
Please specify if a logo, map, specific pictures, graphics need to be included
Describe the copy tone you are looking for
Think about the one or at most two things you want the reader to do NEXT. This could be Call now, Visit a landing page to Order/Donate/Sign up/RSVP, etc.
This is the content that goes in the contact block: company name, phone, email, physical address, web address. If you need to include a person's name/title/phone/email, include it here.
If you do not have a branding guide, describe your preferred color palette (include CMYK values if known) & fonts.
