free download
Your Business Has Grown. Has Your Brand Kept Up?
See clearly where your brand is strong — and where it's not.
Complete our free Brand Refresh Scorecard in about 10 minutes.
Brand drift happens quietly.
You're busy running your business. A service gets added but the website doesn't change. Materials get created at different times and nothing quite matches. The homepage copy no longer sounds like you.
None of it feels urgent — until a potential client lands on your site and can't quite figure out what you do.
What it is.
The Brand Refresh Scorecard is a short self-assessment for local, service-based business owners. In about 10 minutes, it walks you through four key areas — messaging clarity, audience alignment, visual identity, and marketing consistency — and scores your responses so you know exactly where things stand.
What you'll walk away with.
A scored picture of four core brand areas: messaging, audience, visuals, and consistency
A plain-language interpretation of your results and what they suggest as a next step
Clarity on what a brand refresh actually involves — so you can decide if it's the right move
What our clients say.
"Although we have been in business for over 15 years, it was a valuable exercise to ensure alignment with our target market, messaging, and overall look and feel of all marketing efforts."
— Professional Marine (Google Review)
"Kristi has a gift for drawing out the essentials and guiding the process in a way that feels both thoughtful and efficient."
— Scott Palmbush, Mirador Leaders
This scorecard is a great fit if you:
Run a service-based local business — wellness, home design, health/beauty, hospitality, or similar
Have been in business a few years and sense your brand might be overdue for a look
Feel like your marketing is inconsistent, or hard to explain to new clients
Want clarity before investing in a website refresh, new materials, or a rebrand
If any of those sound familiar, this scorecard was made for you.
